Questions after TED talk

Neromarketing:

1. Evolution of advertising or unethical use of medical technology?

  1. As brain imaging spreads to nonmedical uses, will commerce overtake ethics?
  2. Are scanning technologies really appropriate for nonmedical uses?
  3. Should advertisers probe human minds as a means of boosting product sales?
  4. Should politicians be able to use these tools to develop campaigns and ads?